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Showing posts with label Blogger tricks. Show all posts
Showing posts with label Blogger tricks. Show all posts

SEO TRICKS FOR BLOGGERS BEAUTIFUL

blogger seo settings


Its big, its exciting and its worth an applause! Blogger finally introducedthe most awaited SEO features for Google hosted BlogSpot blogs. Blogger Team is trying every possible effort to get closer to its biggest competitor Wordpress in terms of development. Its believed that BlogSpot blogs are not well optimized due to limited Search Engine optimization features but with the introduction of Meta Description for individual posts, custom redirection for broken links, nofollow attribute, 404 error pages, custom robots.txt and robot header tagsfeatures, blogger surprised almost everyone today. The problem of wrong post description appearing in social networks like Facebook and Google+ will all be solved thanks to Meta Tags for posts and pages. We will look into each feature one by one so that you may understand clearly the importance of these technical SEO terms.

What are the new Search Features?

Six important SEO options have been added to Blogger in draft which are:
  1. Meta Tags for Homepage and Sub-pages
  2. 404 Error Page
  3. Custom Redirects for broken links
  4. Custom Robots.txt         For Advanced users
  5. Custom robots header tags     For Advanced users
  6. Nofollow attribute for post Editor links
Caution: Out of six new features only two which relate to crawling and indexing of search robots are restricted for Advanced users. I would therefore recommend not to play with them because wrong settings can terribly effect search credibility of your blog therefore keep them as default.
To set the new SEO settings do this:
  1. Go To draft.blogger.com
  2. Then Go to Settings > Search preferences
search preferences
Now here you will see three important sub-sections which we will discuss one by one.

Meta Tags

The word meta here refers to Meta Description. It tells visitors what your blog is all about. In search engine results page it looks like this:
meta description for homepage
Previously we would manually set meta description for blog homepage but now you can set it using this page. So what's new? The new addition is that by enabling this feature, metadescription for Posts will activate and you can then configure Description for posts using the blog post editor. To activate this option do this:
  1. Click the Edit link
  2. Choose "Enable Search Description?"
  3. In box define your blog in no more than 150 characters. Use our Character Counter Tool
Note: You must write the same description here that you have written manually inside your templates.
meta description
      4.   Click Save changes
     5.   Since the above description wont work correctly in custom templates therefore we need to insert some code inside the template. Please go to Design > Edit HTML   and just below <head>  paste the following code for meta description:
<b:if cond='data:blog.metaDescription != &quot;&quot;'>
  <meta expr:content='data:blog.metaDescription' name='description'/>
</b:if> 
        6.   Save your template and all done!
Meta Description For Posts
Now open Blogger post editor and you will see a new option for post description:
post description in blogger
Now make it your hobby to write a one line description for every post that you publish. Write no more than 150 characters  or 15 keyword phrases. By doing this every new post that you publish will have a separate clean description that will attract more visitors by providing precise description of what you post is all about instead of a chopped random  snippet of text chosen by search robot. This will help both robots in better indexing your posts and also Facebook and Google+ to display correct description for your posts.

Errors and redirections

Most of you know that Google webmasters give you several links which are either broken or no more exits. Broken links refer to Pages that no more exits on your blog because for some reason you may have deleted them. Now if some website is linking one of your posts that you deleted then you wont get the reward of the PageRank juice from that website to yours instead if people click that link they will land no where in your blog and will see a 404 Page not found error. There was no concept of a 404 error page before instead this page would appear:
 blogger page not found
But now you can create your own custom 404 error page. Check ours by writing anything illogical at the end of our blog URL in your address bar or simply click here
404 error page blogger
Therefore in order to redirect deleted post links to new links and create a custom 404 Error page do this:
404 Error Page
  1. Click the Edit link next to Custom Page Not Found
  2. Inside the box write a message that you want to display when readers land on a missing page (404 page):
404 error page
You can write any message inside this box using simple HTML but once you click save changes and see how your error page looks, you will see that it looks dull and grey and appear inside an ugly box. In order to give it a good designed look with custom CSS styles just like ours then kindly wait for my next post.
Broken Link Redirection
custom redirects in blogger
  1. Click the edit link next to Custom Redirects
  2. Click the  checkbox to simplify the options
  3. Now you get a From and To input options
  4. Insert the link of your deleted Post inside From box and insert the link of your new post inside To box.
  5. Click Save changes
You can create several redirects by clicking the New redirect button. If you are confused where to redirect a deleted page or post then you can simply redirect all broken links to your Homepage in order to flow all PageRank juice there.

Crawlers and indexing

Do not worry, its not that advanced and horrifying! :)
This section includes two options which are robots.txt and robot header tags. You may not touch the robots.txt option however you can manage settings for robot header  tags  severed to search engines. All our long techy SEO tutorials that provided solution for optimizing Blogger pages, posts, homepage, archive and search pages can now be implemented with a simple click of a mouse.
The robots meta tag lets you control how an individual page should be indexed and served to users in search results. In order to keep things simple use the following settings as shown in the screenshot below:
robots header tags settings
The above recommended settings will tell search engines to index your homepage and all its content, to index your posts and pages but must not index archives and should also not take description suggestions from Open Directory Project (noopd).
Normally, search engines use resources like the Open Directory Project (noopd) and the Yahoo! Directory (noydir) to find titles and descriptions for your content. Generally, you will not want them to do this. The noodp tag prevents them from doing so.
What does unavailable_after Meta tag does?
Though you wont need them but for understanding we would explain it. Most blogs promote seasonal products by writing posts. If you are promoting a new product offer on monthly basis which would expire the next month then you must tell search spiders to stop indexing the old product posts and index the latest one. This will help spiders to give more importance to your latest posts than old repeated posts.

rel nofollow

To understand what is a nofollow link attribute and when should you use it, then kindly read this tutorial:
  • When should you nofollow an external link?

Internal links should never be tagged as nofollow. See What Matt Cutts recommends

These Contents are taken from myblogger tricks

block Adblocker users in your Blogger blog easily

Do you know you to use Ad blocker? What is Ad blocker?Ad-blocker is an extension available on major browsers which blocks the advertisements which appear on Facebook / Google / Youtube and all small and big website/blogs. Ad-blocker currently has millions and millions of users. Bloggers work hard to provide services to their visitors and in return they too should get something and this extension is actually the road block in the path.

Due to Ad-blocker the ads don't reach some of the visitors and thus there would be no money no matter how much large user base you have. So in order to block Ad-blocker users, you just have to add a small piece of code. When any Ad-blocker user visits to your blog he will be redirected to a page which will instruct him/her to disable the extension and visit the page again.

There are many pros and cons of this plugins.

Pros -  

1. You will have more income as ads are visible to all.
2. After adding Ad-blocker the UI of the website changes to an extent. After adding this plugin all can see the actual page.

Cons- 

1. Bounce rate is going to be much higher
2. You may loose visitors.

A bloggers main job is helping others and not making money so I would personally recommend not to use this plugin. But if you think that you are not getting anything for the things you have been providing to your visitors you may add this plugins.



Adding the Ad-blocker Blocker


First go to Blog Title → Template → Edit HTML. Press Ctrl F and search for</body> and paste the given code just above </body>.

<div id="abt-adblock-container">
<script type='text/javascript'>
//<![CDATA[
document.write('<\/SCR'+'IPT>');
//]]>
</script>
</div>
<script type='text/javascript'>
//<![CDATA[
if (document.getElementById("abt-adblock-container").clientHeight < 11 || document.getElementById("abt-adblock-container").style.position == "absolue") {window.location = "http://www.techigeek.com/abt-adblocker-blocker.html";}
//]]>
</script>

After adding the code save the template.

You are done now. Now whenever any Ad-blocker users come to your block he would be forced to disable the extension to see the contents of your blog.We are very thankful to you for visiting our website www.bloggingtrainings.blogspot.com.

Easy ways to make money online with blogs

Here’s a few proven ways to make money online with blogs
When you take the time to read all the opinions, it’s clear there are some people who think you can make a lot of money with blogging and others who think it’s just a nice sideline and can’t be monetized properly at all.
What it all comes down to in the end is the way you use your blogs if you’re looking to line your pockets with cash. Following are a few proven ways that you can make money but be forewarned, regardless of the path you choose it takes a lot of work and there are no guarantees.
Affiliate Marketing
Simply put, this is a great way to work on commissions selling someone else’s product or services. One of the prerequisites here is you’ll need to believe in the product or service your standing behind. Of course it’s possible to promote someone else’s goods without really believing in them, but any blogs you write as part of an affiliate marketing campaign will be much more believable when you’re 100% behind what you’re trying to sell.
The best tone for any kind of text that you use for affiliate marketing is educational. Remember if you try and hit and prospects over the head with a hard sell, they’ll just turn away from what it is you’re trying to get them to buy.  Be aware that there are many other people trying their hand at affiliate marketing at the same time. You’ll need to be able to dig in and work long and hard without immediate returns at first but making money here is a possibility.
SEO Marketing
Writing blogs and incorporating links and keywords is another way to make money. Generally there’s no shortage of smaller businesses and their corresponding websites that need this kind of SEO marketing done, but it’s important here that you’re upfront with any clients and let them know right away that a successful campaign takes three or four months to gain traction.
Of course there are many other paths that you can take when you’re looking to make money blogging. Whichever one you choose, it’s a good idea to keep in mind that you need to write in the active voice to be successful. Remember to take those few extra moments to self edit your blogs. It’s a great idea if you can find another set of eyes to look over your work before you hit the send button as well.

A lot of other tips and tricks like how to add more blogger widgets, add social book marking baar, add new sidebar, add facebook lik box , post google adse inside or below the post title , google adse between post,Horizontal manu bar for blogger, image slider for blogger, flash for blogger templates, and a lot of other tricks here at www.bloggingtrainings.blogspot.com for blogger users. 

How to add Blogger Email Subscription box With Social Networking Sites

To day i am going to share Blogger Email Subscription box With Social Networking Sites with you.
Blogger Email Subscription box Widget along with windows 8 effect social networking icons.When ever the user subscribed for blogger posts by entering their email address-which allows the user can read the blogger posts via by email.sometimes the user unable to access the blog or website.User can read the posts by email.This widget very helpful to both blogger's and visitors.Email Subscription box with Facebook,Twitter,Google plus,RSS.



------------------------------------DEMO BELOW----------------------------------------------

// If you Like the Post...Spend a Second to Share IT. "SUBSCRIBE TO Our Emails"

   

Email Subscription Box



Widget by Harivind
--------------------------------------------------------------------------------------------------- 


1.Login your Blogger account

2.Then go to Dashboard-->Layout

3.Click on "Add a Gadget"-->choose HTML/JavaScript

4.Copy the below code and paste it.


<form action="http://feedburner.google.com/fb/a/mailverify" method="post" onsubmit="window.open('http://feedburner.google.com/fb/a/mailverify?uri=Itsallfreeonlineblog', 'popupwindow', 'scrollbars=yes,width=550,height=520');return true" style="border: 1px solid #ccc; padding: 3px; text-align: center;" target="popupwindow">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://www.facebook.com/HutchMe" target="_blank"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjy8mgU5EJkIJBWASuUFoWzhZfqtWuhu9Eqd_BKRG9BDJgiW8-ziXm4NB4yKx733MDwO9DrCxz4wvDO-nJg9bo95mUyLUDQC7kxYkeyv5hB8InLPuLCH9ag5tX8Wj1BbHEs8Al8SN_0HMwQ/s1600/Facebook-Harivind.png" /></a>   <a href="http://twitter.com/harivind007" target="_blank"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNXHDcN4Lcrvkx-RrHb8OTIGr2jX8Mij7_zcvSKibE1BCmC_oQW2oxPxe0t-IEuJGQbHbdlu9THOMU5mOS97-NF7V8ez8Wb_AQAfXnrt0ykcY4e4j5uRnNWXTlnxImWio4rvbUY4vfmrNJ/s1600/Twitter-harivind.png" /></a>   <a href="https://plus.google.com/110861785424129113302" target="_blank"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitL7jNEJ4gfiWPtiXMQSW9RlgBcx4f1Ah20nca3NcJLLX8Kq_PBXOswW7l-G1pOEc-JurgV6RzGdxtky1EJIHeuHlwdApX3noQ5lL20VmR0A_UPjvcJvdnzMEHDkORezhUFOdy38DaIbIN/s1600/Plus-Harivind.png" /></a><span id="goog_1162613680"></span>   <a href="http://feeds.feedburner.com/Itsallfreeonlineblog" target="_blank"><span id="goog_1162613681"></span><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhq9Y9Lr9iArjZYHJh9NuuHh73oLA2mMwgCmVmy38zHF2Y2XCHVwk0pillBFLDXjZH3LyJwcBzVsSn_12K2EqQ2zYEhDsT3gGtLiOs3Im_WH5naH6Ba7ChDU5Quksh1AjLv8XJPsMQSXa84/s1600/Feed-Harivind+com.png" /></a></div>
<br />
<b>    Email Subscription Box</b><br />
<input name="email" style="width: 140px;" type="text" /><br />
<input name="uri" type="hidden" value="Itsallfreeonlineblog" /><input name="loc" type="hidden" value="en_US" /><input type="submit" value="Subscribe" /><br />
<br />
<span style="font-size: xx-small;">Widget by <span style="font-size: x-small;"><a href="http://www.harivind.com/" target="_blank">Harivind</a></span></span></form>





5.Blue color change to-->Your Facebook Page Name
Red color change to-->Your Twitter UserName
Green color change to-->Google plus ID
Orange color change to-->FeedBurner ID/Name


6.Done!
 A lot of other tips and tricks like how to add more blogger widgets, add social book marking baar, add new sidebar, add facebook lik box , post google adse inside or below the post title , google adse between post,Horizontal manu bar for blogger, image slider for blogger, flash for blogger templates, and a lot of other tricks here at www.bloggingtrainings.blogspot.com for blogger users. 

How to add Share button,Follow button,Welcome bar,Analytics For blogger

Are you searching about Share button,Follow button,Welcome bar,Analytics For blogger then you are right here.
Addthis Website contain several Follow buttons,Welcome bar,& Social networking Website widget Styles.Social Networking sites help you drive more traffic to your website.AddThis to find your audience, increase engagement, drive traffic, and track it all in real-time
Sharing buttons – Addthis sharing buttons allow your customers to share your brand's content to Pinterest, LinkedIn, Facebook, or Twitter.
Follow Tools – Addthis follow tools drive visitors straight from your site to Facebook or Twitter to become your next fans and followers.

HOW to get this Widget to your Website or blog:

1.Visit the website HERE & Register.

2.Select your platform & choose any widget Styles.

3.Copy the Code and paste it into Your website

4.Done



AddThis Widget Supported Platforms

A Website
WordPress
Blogger
Email Newsletter
Tumblr
TypePad
Joomla!
MovableType
Drupal
Magento
Flash
iOS SDK
Android SDK 


You will done!

A lot of other tips and tricks like how to add more blogger widgets, add social book marking baar, add new sidebar, add facebook lik box , post google adse inside or below the post title , google adse between post,Horizontal manu bar for blogger, image slider for blogger, flash for blogger templates, and a lot of other tricks here at www.bloggingtrainings.blogspot.com for blogger users. 

Generate & Submit XML Sitemap to Google

What is sitemap?
 Sitemaps help search engines better index your Blog.Sitemap  is a list of pages of a web site accessible to the users.An XML Sitemap tells the search engine about the pages in your site, their relative importance to each other, and how often they are updated. It can be either a document in any form used as a planning tool for Web design, or a Web page that lists the pages on a Web site.

Generate XML Sitemap for Your Website/Blog:

http://ctrlq.org/blogger/


How to Submit SITEMAP to Google Search:

1.Go to  http://www.google.co.in/webmasters/

2.Then login with your Google(or)blogger account.

3.After login-->Click on your website Dashboard(Check image below).


4.Then Go to Optimization-->then choose "Sitemap".


5.Right side Click "ADD/TEST SITEMAP" Button

6.Copy & Paste the below link.

atom.xml?redirect=false&start-index=1&max-results=500



7.You have done!

A lot of other tips and tricks like how to add more blogger widgets, add social book marking baar, add new sidebar, add facebook lik box , post google adse inside or below the post title , google adse between post,Horizontal manu bar for blogger, image slider for blogger, flash for blogger templates, and a lot of other tricks here at www.bloggingtrainings.blogspot.com for blogger users. 

A lot of other tips and tricks like how to add more blogger widgets, add social book marking baar, add new sidebar, add facebook lik box , post google adse inside or below the post title , google adse between post,Horizontal manu bar for blogger, image slider for blogger, flash for blogger templates, and a lot of other tricks here at www.bloggingtrainings.blogspot.com for blogger users. 

make an automatic Carousel slider based on labels?

How to make an automatic Carousel slider based on labels?

In this tutorial I will discuss how to create automatic Carousel slider based on your labels in blogger. All you have to do only replace with your own label and the slider will work based on the label that you add in Edit HTML template. I made this carousel slider was very simple and only used jCarousellite script without adding easing effects or mousewheel.

carousel slider johny

  1. You must login to blogger with your account
  2. After that select the blog that you want to add slider.
  3. Go to the template >> Edit HTML and check the expand widget templates, don't forget to backup your template first.
  4. And then place this following codes above ]]></b:skin>:
    Look at some codes with the blue color above, that's the width and height of the slider in the demo that I made, change with your own size depend on your template width.
  5. Still in Edit HTML, add this following code above </head> :
    Notes:
    See the red URL script above, that's the latest series jQuery.min.js script code that I use to made this slider. And if you've found jQuery.min.js although with the different series in your template, the red codes no longer need to insert. There must be only one jQuery.min.js in your template, it is up to the serial number, if possible the latest version.
    Blue code (15) : amount of your post that display in the slider. news was a label that I choose to show up in slider.
  6. Next step you must call the slider to appear in your blog. Place this following code above <div id='main-wrapper'>:
    You can also put the following codes in the bottom of your navigation menu or you can also placed in your footer side, that's depend on your needs.
  7. The final step, save templates and see the results.
A lot of other tips and tricks like how to add more blogger widgets, add social book marking baar, add new sidebar, add facebook lik box , post google adse inside or below the post title , google adse between post,Horizontal manu bar for blogger, image slider for blogger, flash for blogger templates, and a lot of other tricks here at www.bloggingtrainings.blogspot.com for blogger users. 

Promote Your Website Like a Brand

Branding at the individual, small or even medium level is a difficult endeavor. However, there are little excuses for inadequacies these days as Google makes it more difficult to rank with content marketing that isn’t “brand friendly” – that is, tactics that are one-off gray or black hat link building techniques.
Today, we must function as brands, and the reality is that although we imagine companies like Kellogg’s and SeaWorld as the behemoths of brand marketing – companies with lackluster websites but still the ability to generate links eight times quicker than us – we are very capable of reflecting a similar identity online due to benefits of miniature scale we can create for ourselves through the proper marketing channels that brands often experience and build on offline.

Link Building with Momentum in Mind

We’ve left behind the term “link building” and must instead focus on identities like “link development” through content marketing. If we build our businesses and link development competencies with the idea that we must build scale, we’ll be a lot more successful with our efforts because we will develop competencies.
What does this mean?
No more one off guest posting for links. Yes I am guest posting here, but I am doing so with the intention of building authority and referrals, and actually, the link matters little to me because I don’t do much SEO for my own blog. Hopefully some of you follow my blog or follow me on Twitter, which will create an audience that will multiply my future efforts online.
If I simply blog for a link, that effort is reduced. If you want to create scale (as you should), you’ll do similar. Yes, the link is valuable, and you should aim for a combinatory effect with your guest posting, but your sole intention should never be the link itself. In the new world of content marketing, it’s no longer a valid excuse.

Creating A Snowball Promotion Strategy

Many brands have the benefit of content that serves itself, and only need to release it into the wild to see the benefits it can create online. Us small peons don’t, right? Well, the reality is that we do. We can’t ever be Kellogg’s or SeaWorld, but we can have the “publish” button that sites like SEOmoz enjoy – when thousands of eyeballs view their content all at once.
This comes from deliberate, long practice of developing audience through mechanisms like guest posting in the target markets our audience operates in. Constantly releasing great content online and then creating introductory “sticky” promotion elements will create the brand mechanisms others enjoy. What are these introductory sticky elements?
  • Twitter accounts – getting potential customers to follow us
  • Facebook accounts – getting potential customers to like us
  • YouTube accounts – getting potential customers to subscribe to us
  • RSS feeds – getting potential customers to subscribe to us
  • E-mail marketing – getting potential customers to subscribe to us
I say “introductory” because these allow you to remarket to your consumers for free – and are a few steps to the secondary, more powerful sticky element, SEO. If we guest post or do PPC advertising, if we never capture audience intent through one or more of these sticky elements, we lose the potential to scale, because our cost per acquisition continually rises.
This creates a negative brand efficiency if they do not, as customers, follow/like/subscribe to content they enjoy – as such an engagement is an introductory buy-in to your brand identity.
So this means your job, as a marketer, is not to initially think about how you might get thousands of sales, but how you will create the snowball promotion effect every time you release something online. Because if you do not generate that snowball, even if you create a viral sale effect, it will eventually become nothing.
Brands have that snowball effect – which is why every Apple event is covered and talked about once one word is leaked out – and why Six Flags can immediately touch thousands of eyeballs on their brand when a press release is opened up. They built it, but they had it bad compared us – they didn’t have the benefit of online, free promotion mechanisms to do it. They had to do it through high cost per acquisition activities like billboard, display and television advertising.
Build the brand snowball by:
  • Leveraging the maximum amount calls to action to social accounts on your sidebar, after blog posts, and occasionally, within blog posts, without appearing spammy
  • Most often releasing content to interested markets asymmetrical to your own, such that they might have interest in future relevant content of yours
  • Promoting content through all social channels relevant to your own and not to channels where there isn’t much application (such as Pinterest for Daily Blog Tips)
  • Creating memorable and brand-identifiable social accounts that are easy to type in, easy to find, and match the company sales mission across all available properties

Creating A Brand Effect in SERP Results

As you build those accounts, you will begin to effect a real change in the search results, depending on your vertical. For example, SEOmoz, a now established “brand” in SEO, has the benefit not just of ranking well that being a brand provides, but also getting a higher clickthrough rate because of it.
It is likely a higher clickthrough rate is a positive signal to Google to actually rank you higher, which then gets you even more clicks – and more links, and so it goes. But that’s not where it stops to create a “snowball effect”. Obviously, hopefully you’ve now established some search result rankings, and some sales. From here, build on that efficiency and “snowball effect” by multiplying effort.
Do this by:
  • Signing up customers immediately for e-mail newsletters such that they can serve as content promoters even if they can no longer be upsold
  • Immediately leverage a secondary call to action such as “follow us on Twitter/like us on Facebook!” after they’ve completed a conversion event
  • Creating content that is good enough to be talked about through word of mouth, bringing new customers back to your website to then be pulled into future promotion efforts through social and email campaigns
  • Using rel=author where applicable to create brand identity/quick identification when potential customers use your services online
Hopefully posts like this can help push you to start creating your own mini-brand online. SEO isn’t dead, but I believe winning a competitive vertical by sustaining a business on one-off linking strategies truly is.
Ross Hudgens is the founder of Siege Media, a digital marketing consultancy. He frequently writes about SEO, digital marketing, and branding online.
A lot of other tips and tricks like how to add more blogger widgets, add social book marking baar, add new sidebar, add facebook lik box , post google adse inside or below the post title , google adse between post,Horizontal manu bar for blogger, image slider for blogger, flash for blogger templates, and a lot of other tricks here at www.bloggingtrainings.blogspot.com for blogger users. 

How Authorship can take your blog to the next level in 2013, blogging tip for you

If you haven’t heard of Google Plus, Google’s new social network, then perhaps you’ve been living under a stone for the last year. Whilst it’s certainly not yet a Facebook or Twitter, Google is doing everything it can to push and promote it. That’s something that as a blog owner you should give serious consideration to. Taking on the might of Facebook is a huge challenge for Google and having learned many lessons from their previous attempt with social networking called Orkut, this time they’re out to really push G+.
Of course I can hear you asking why should I care, I already share my content on Twitter and Facebook which has a far greater reach. The answer is quite simple. Google is giving out plenty of encouragement for you to be active with them. As a serious blogger, you should take advantage of it! So if you’ve gone through your SEO checklist and think you have everything covered, don’t forget to markup your blog with rel=author!
Everyone likes a great picture
The first and most obvious advantage is the ability to have a pretty picture of yourself in the SERPS (search results). You’ve probably seen quite a few sites that have this when you search Google. Do you think you’re more likely to click the result with the picture or the one without? The web is becoming more social because ultimately people are social animals. Your picture in the SERPS not only makes you stand out from your competition, but it can make you appear more trustworthy. As the vast majority of blogs aren’t yet using Google authorship, then you really should be! Here’s what it looks like when implemented correctly.
Not only this but click through rates within search results are often much higher with sites that have authorship enabled. Bottom line, this means more visitors to your blog. If you even got an easily achieved 10% increase in your CTR, this means an extra 10% of organic search visitors to your blog. Obviously that’s clear value to you, no matter if or how your blog is monetised. A 10% boost in new traffic for 20 minutes of work to set it up is a clear and easy win for you. However, it gets much better.
The big picture, if you’ll pardon the pun
The big picture goes far beyond the ability to have your picture in the search results. That’s just a nice little carrot that’s dangled in front of you. Google wants to stay at the top and to do that they continually need to find better ways to organise and understand the plethora of documents on the web. Pagerank and links which are the fabric of their understanding of the relatedness of the web are buckling under the pressure. To take things further they need to understand who is adding the content and how authoritative these people are within the realm of their topic areas.
Authorship is a great way to do this, and it really is a stroke of genius. If they can get webmasters like you to link their blogs and content written around the web to G+, then they can start to understand more about the context of who is building the great stuff on the web. If they can understand who the great authors are then they can use that to rank quality sites much more easily and give their users a much better experience. If you put out great content, then that means you!
What does this mean for you?
This means that you need to be giving the right signals to Google that your content is the kind of content that deserves to rank well and to be receiving the gift of the traffic Gods. Do you already get the kind of metrics and interactions that Google loves to see on your blog? Do you get great comments, links, and social shares because of the quality of your blog? Then you should be telling Google that you are the author of this great stuff!
Once they know that you are the author you can start to build your ‘author rank’ or agent rank as their patents describe it. Now I’ll be honest, nobody knows if Google is currently using this as a signal for ranking. You have to realise that they’ve put so much effort into it this and it’s likely to be so potent a ranking signal that it’s obvious that it’s coming soon. Delivering quality relevant results is at the heart of what Google wants to do, and you dear reader should see the opportunity to be at the very heart of it from the beginning. Of course we don’t yet know what the full effects of this are likely to be, and this post is not the place for a discussion on correlation versus causation, but hopefully you can see that the potential is huge.
What you need to do set it up
Firstly you need to create a personal profile with Google Plus, fill out all the information required, and add a picture of yourself. Note, you need to use an actual real picture of you (a headshot is best). Company logos are not what was intended here. Then you need to add your site (or any others that you post on) as a site that you contribute to in your profile.
Finally you need to add the link to your G+ profile page on your blog posts and you’re good to go. If you use WordPress as many are, you’re probably usingYoast’s SEO plugin (which I highly recommend). Yoast kindly has made it easy for you by providing fields to do this within the plugin. Alternatively many other SEO plugins provide this functionality. Once you’ve done this you can test the results with Google’s Rich Snippets testing tool and if it all works you need to wait a couple of weeks.
The implications of doing this
Google already understands more about your site than you think. It knows about interactions and social sharing as well as other important metrics. Make sure that this great stuff is linked to you, the real life human being. Why? The answer is because as a ‘known author’ you can take this authority around the web with you. Think of it as a suitcase full of topic authority. If you contribute to other sites as well as your own, then your articles there should get a boost based on your authorship. Also if those other sites do the right things then your posts should further increase your author rank.
Finally one of the other obvious connotations of this that you don’t often hear about is the impact of people guest authoring on your site. It clearly will benefit them but think about how it would impact you to have the highest quality authors on your site. Once you see that Google can understand who is authoring all this content you can see that attracting industry thought leaders and experts to post on your site (with verified G+ authorship) is going to massively help. Top experts aren’t going to work with low quality sites, so in effect you can leverage the authority of others to help your own ranking. You should positively encourage expert authors on your site! However you need to make sure that these are quality authors, so your vetting process needs to be even stricter.
A semi advanced tip
If you’ve already shared content on other people’s sites through the connections you have then you should contact those site owners. Not only is it likely to be good to get back in touch anyway, but you can explain the importance of authorship implementation. If you’ve contributed to sites all around the web in the past then you may be able to build up very quickly by implementing this on your past work. A head start is always a good thing, but just make sure that you only link quality work back to you.
A final word of caution
I’ll finally say that if you do any kind of black hat SEO promotion, then you should stay far away from this. Of course most don’t do that stuff, but I thought I’d mention it. By creating authorship and taking it around the web with you, you are linking all of your work. You need to be sure that you’re ‘whiter than white’, otherwise the past might come back to haunt you.
Why not tell me what you think in the comments. Have you used rel=author markup and have you noticed a CTR or other improvement on your blog?
Harvey Pearce is the owner of SEO Derby a digital marketing company focusing on Search, PPC, CRO, and Social, based in the UK. He has a passion for all things digital and a little boy who is the centre of his world.
A lot of other tips and tricks like how to add more blogger widgets, add social book marking baar, add new sidebar, add facebook lik box , post google adse inside or below the post title , google adse between post,Horizontal manu bar for blogger, image slider for blogger, flash for blogger templates, and a lot of other tricks here at www.bloggingtrainings.blogspot.com for blogger users. 

 
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