How Email Marketing Made Easy with iContact

Yesterday, I did a write-up on PRWeb and how that service can allow businesses of all sizes to distribute their press releases to all sorts of news organizations. This can really help to generate some buzz and increase visibility, but how do you retain those contacts? There’s a reason why so many Internet marketers will tell you that the power is in the list… but how do you manage that list?

Another product from Vocus approaches that exact situation and it’s called iContact. If you’re looking for an award-winning email marketing provider that can help you grow your business, then iContact could be a suitable partner for you.

iContact You by Email and Social Media

Email marketing is definitely on the rise and it is definitely a big focus for iContact, but it’s important to note that the company also provides other services and products too. For instance, you get social media marketing by way of Facebook and Twitter, complete with social media tracking and sign-up forms.

But yes, email marketing is the primary focus. Everyone has an email address and it is a technology that has managed to survive the quickly evolving nature of the Internet. Social media sites may come and go, RSS may or may not be as relevant, but everyone still uses email. And iContact is designed to handle all your email marketing needs, including the management of your email list.

Hundreds of Email Templates

It’s not just about managing the list, of course, because you want your e-mail blasts to be opened, read and acted upon. iContact works hard to ensure that your messages really do make it to the inboxes of your subscribers, working with a team of delivery specialists and SpamCheck. They’ve built close relationships with major ISPs to help get past spam filters too.

Once you get into the inbox, you’ll want your newsletter or mailouts to be aesthetically pleasing. Thankfully, just like how WordPress themes make designing a blog easy for even a novice, iContact offers hundreds of email templates that you can then customize with your branding and color scheme. There are tons of different layouts, so whether you like postcard style, one-column or multi-column formats, they’ll have something for you.

The professional templates are on the same level as what you’d find used by major companies like Amazon. This adds to the professionalism and legitimacy of your own business.

Even if you have no design experience at all, you can use the MessageBuilder tool offered by iContact to create your own “beautiful messages in minutes.” The message creation tool is completely drag-and-drop, so you don’t need to have any knowledge of HTML or complex coding. You can then add your own colors, images, links and text. If you prefer hard code, iContact’s MessageCoder tool can import HTML from your favorite template too.

Plans that Grow with Your Business

As with other email marketing solutions out there, iContact by Vocus bases its monthly pricing plans on the number of subscribers that you have.

The three main plans shown here start at $14.00 per month for up to 500 subscribers, ramping up to $47.00 a month for up to 5,000 subscribers. In all, there are actually seven different plans, starting as low as $10/month for 250 subscribers and growing to $109/month for 15,000 subscribers. This way, as your list grows, you can upgrade your plan accordingly. If you prepay annually instead of paying each month, you’ll also get a 15% discount.

If you’re not sure if you want to use iContact for your email marketing needs, the good news is that you can take it out for a test drive with the free trial first.

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